RE: Location

lo唔使太大間
要俾人覺得唔係隨便食到 - Bookings are essential - common practice in western countries. The best Spanish restaurant in Australia (MoVida) has a waiting list up to 3 months. And people travel to Melbourne just to try it.
this will give your customers feeling a bit "privileged" when they successfully get a booking...

其次係做咩人生意?
有錢人? 學生? 中年? 係人都殺?
in simple terms, mass market or premium market? as well as your demographic.
most importantly, Unique Selling Position (USP).

unique selling position - why should the customer go to your cafe but not the one around the corner?
This is very very very important - to make your shop standout from others and also determines your demographic.

When you have an answer for your target demographic and USP, then pick your location. Different locations have different demographic and consumer trends. The spending habit is different. Even the food they eat is different.

There's also the question of consumer needs. Do you follow the traditional recipe for a particular dish or you "modify it" to suit the consumer's taste even if it means the dish taste worse?
迎合大眾口味定係保持傳統口味?

eg. Risotto. Traditional wisdom is you intentionally leave the rice a bit undercooked to give it a firmer texture. However, conventional wisdom of Asians are rice should be soft. So do you turn the risotto into chicken stock rice pudding to suit Asian needs or leave it as how the Italians like it?