My father showed me this video this morning (he never buy newspaper just check 蘋果動新聞 everyday), reminds me we can do a "soft marketing" approach. Let's say we have our cafe opened we can establish our own blog; send out press release or volunteer as one of the blog writer (if there's any f&b blog famous in hk) so we kinda upload receipes/tutorial to the blog not necessarily stating our cafe's name, just like those bloggers in she.com . I know it's kinda early to talk abt this but just wanna share this with you guys when I still remember LOL